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Mainstream TV Networks vs OTT Services: The Transformation of Competition and the Emergence of New Content, within the Context of Global Content Consumption and Ongoing Competition
Linear broadcasts have long been recognized as traditional television formats, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between conventional TV net